Welcome
If you did not know that for every 20 hours in South Africa a rhino is killed illegally for its horn, you are out of touch with reality. This is the reality:
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•Exponential illegal killing of rhino in South Africa has reached crisis levels. Since 2008 over 2 000 rhino have been poached for their horns.
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•The demand for rhino horn continues to originate in Asian countries, while African states and conservation agencies have spent inordinate funds to address the poaching crisis on the ground, the battle to curb the killing has not been won.
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•Without a real mind-shift in countries like China and Vietnam the killing will continue.
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•There is a clear need for a coordinated and unified campaign to address the demand in consumer markets.
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•Rhino Reality is a platform for collaboration and offers a united front for all rhino conservation related initiatives that wish to ensure an effective and powerful message is sent to Asia. Rhino Reality aims to address the demand for rhino horn through strategic awareness campaigns targeting the end user, pressuring governments and unifying conservation efforts, by encouraging collaboration between all parties passionate to see the survival of wild rhino populations.
The Mind-Shift is where it starts. Find out here . . . + more
A UNITED AWARENESS CAMPAIGN TO END DEMAND FOR RHINO HORN IN ASIA
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SLIDESHOW TALK
Join our Pass It Forward funding campaign and help send a message to rhino horn users in Asia:
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1.Pledge R 200
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2.Get a friend to join you within 24hrs
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3.Follow your impact.
REALITY CAMPAIGN
ⓒ Copyright 2012 THe Rhino Reality Campaign. All rights reserved.
The Rhino Reality Campaign is a not-for-gain media campaign. Its aim is to raise awareness in Asian countries regarding the plight Africa's rhino, through collaboration between international wildlife NGOs, conservation agencies in South Africa and private foundations and individuals.
All funds are administered by WildlifeACT Fund a registered charity and Public Benefit NGO in South Africa. NPO No. 930 035 591 and PBO No. 094580828
